The Present Status of the Marketing Concept
The marketing concept is a term which pervades marketing literature and provides a framework in which marketing management is taught. However, little empirical evidence exists o...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 314
- Institution
- Barry University
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.