Data mining for direct marketing: problems and solutions
Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 653
- Institution
- Western University
External Links
Identifiers
- ORCID
- 0000-0003-3797-1348
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.