Cynthia Mathis Beath - Researcher Profile

Publications

2 shown

The Information Technology Interaction Model: A Foundation for the MBA Core Course

Mark S. Silver , M. Lynne Markus , Cynthia Mathis Beath

This paper presents a teaching model that has been used successfully in the MBA core course in information systems at several universities. The model is referred to as the "Info...

1995 MIS Quarterly 242 citations

How Big Old Companies Navigate Digital Transformation

Ina M. Sebastian , Jeanne W. Ross , Cynthia Mathis Beath +3 more

Elements of Successful Digital Transformation1 2New digital technologies, particularly what we refer to as SMACIT 3 (social, mobile, analytics, cloud and Internet of things [IoT...

2020 973 citations