How artificial intelligence will change the future of marketing
Abstract In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research b...
Publications
2 shownEffects of Price, Brand, and Store Information on Buyers' Product Evaluations
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypoth...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 6,607
- Institution
- Babson College
External Links
Identifiers
- ORCID
- 0000-0002-7046-6063
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.