Designing conceptual articles: four approaches
Abstract As a powerful means of theory building, conceptual articles are increasingly called for in marketing academia. However, researchers struggle to design and write non-emp...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 1,232
- Institution
- University of Turku
External Links
Identifiers
- ORCID
- 0000-0003-4654-7573
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.