The strategy of desire
Ernest Dichter is famous as one of the founding fathers of motivational research. Applying the social sciences to a variety of problems, Dichter's work as an author and corporat...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 129
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.