Breaking Free from Product Marketing
Service marketing, to be effective and successful, requires a mirror-opposite view of conventional “product” practices.
Publications
2 shownFrequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 2,866
- Institution
- Citigroup
External Links
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.