George M. Zinkhan

University of Houston

2

h-index

2

Publications

32

Citations

Publications

2 shown

Two copy testing techniques: The cloze procedure and the cognitive complexity test

George M. Zinkhan , Claude R. Martin

1983 Journal of Business Research 19 citations

Cognitive Complexity and Aesthetic Preference

Melanie Wallendorf , George M. Zinkhan , Lydia S. Zinkhan

1981 ACR Special Volumes 13 citations

Frequent Co-Authors

Claude R. Martin

University of Michigan

Melanie Wallendorf

Lydia S. Zinkhan

Researcher Info

h-index: 2
Publications: 2
Citations: 32
Institution: University of Houston

External Links

Google Scholar

Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.