The future of social media in marketing
Abstract Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways socia...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 1,622
- Institution
- University of Southern California
External Links
Identifiers
- ORCID
- 0000-0001-7859-3908
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.