Modeling Household Purchase Behavior with Logistic Normal Regression
Abstract The successful development of marketing strategies requires the accurate measurement of household preferences and their reaction to variables such as price and advertis...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 208
- Institution
- The Ohio State University
External Links
Identifiers
- ORCID
- 0000-0001-9759-0067
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.