The Effect of a Market Orientation on Business Profitability
Marketing academicians and practitioners have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been ...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 7,777
- Institution
- University of Washington
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Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.