Publications
3 shownThe Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
This study compares the predictive validity of single-item and multiple-item measures of attitude toward the ad (A Ad ) and attitude toward the brand (A Brand ), which are two o...
Tailor-made single-item measures of doubly concrete constructs
AbstractThe present study addresses how to measure three constructs commonly used in advertising research, namely attitude towards the ad, brand attitude and brand purchase inte...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 3,772
- Institution
- University of Wollongong
External Links
Identifiers
- ORCID
- 0000-0002-0311-6506
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.