Mark B. Houston

Texas Christian University ORCID: 0000-0001-9397-9403

1

h-index

1

Publications

870

Citations

Publications

1 shown

Review articles: purpose, process, and structure

Robert W. Palmatier , Mark B. Houston , John Hulland

2017 Journal of the Academy of Marketing S... 870 citations

Frequent Co-Authors

Robert W. Palmatier

University of Washington

John Hulland

Western University

Researcher Info

h-index: 1
Publications: 1
Citations: 870
Institution: Texas Christian University

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0001-9397-9403

Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.