Publications
7 shownA bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology & Marketing</i>
Abstract The contribution of psychology to marketing has been significant and invaluable. No discipline has benefitted from another as much as marketing from psychology. To gain...
Research Constituents, Intellectual Structure, and Collaboration Patterns in <i>Journal of International Marketing</i>: An Analytical Retrospective
This study presents a retrospective on Journal of International Marketing using bibliometrics. The study finds that the journal’s run has been characterized by continuous growth...
A retrospective evaluation of <i>Marketing Intelligence and Planning</i>: 1983–2019
Purpose The purpose of this study is to map the development of articles published, citations, and themes of Marketing Intelligence and Planning (MIP) over the 37-year period of ...
A retrospective overview of <i>Asia Pacific Journal of Marketing and Logistics</i> using a bibliometric analysis
Purpose This study provides a retrospect of Asia Pacific Journal of Marketing and Logistics (APJML) for the 27-year period between 1993 and 2019. Design/methodology/approach Thi...
Frequent Co-Authors
Researcher Info
- h-index
- 7
- Publications
- 7
- Citations
- 11,342
- Institution
- Georgia State University
External Links
Identifiers
- ORCID
- 0000-0002-8525-3159
Impact Metrics
h-index: Number of publications with at least h citations each.