Marketing, Strategic Planning and the Theory of the Firm
The strategic planning process is inextricably linked with the issue of corporate goal formulation. It is argued that greater progress will be made in understanding marketing's ...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 463
- Institution
- Virginia Tech
External Links
Identifiers
- ORCID
- 0000-0002-7054-6936
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.