The Strategic Role of Product Quality
The role of product quality is examined to determine its applicability as a means of gaining a comparative advantage. The authors argue that only by (1) allowing for the possibi...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 324
- Institution
- Small Business Administration
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.