Marketing Theory with a Strategic Orientation
The traditional paradigms of marketing are expanding to incorporate negotiated exchanges with internal and external coalitions in the pursuit of competitive advantage. This pape...
Publications
3 shownAssessing Advantage: A Framework for Diagnosing Competitive Superiority
Strategy is about seeking new edges in a market while slowing the erosion of present advantages. Effective strategy moves are grounded in valid and insightful monitoring of the ...
Assessing Advantage: A Framework for Diagnosing Competitive Superiority
Strategy is about seeking new edges in a market while slowing the erosion of present advantages. Effective strategy moves are grounded in valid and insightful monitoring of the ...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 3,720
- Institution
- University of Warwick
External Links
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.