Correlates of Buying Behavior for Grocery Products
Do heavy buyers of a grocery product have different economic characteristics than light buyers? Are private-brand-prone customers really different? Are customers who exhibit a h...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 69
- Institution
- University of Pennsylvania
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.