Measurement of Consumer Susceptibility to Interpersonal Influence
The development of a scale for measuring consumer susceptibility to interpersonal influence is described. Consumer susceptibility to interpersonal influence is hypothesized as a...
Publications
View AllA Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action
Research in social psychology has extensively referenced and used Fishbein and Ajzen's theory of reasoned action to predict and understand motivational influences on behavior Re...
Affiliated Researchers
Institution Info
- Type
- education
- Country
- US
- Publications
- 2
- Citations
- 4,303
External Links
Identifiers
- ROR
- https://ror.org/00es7k954