Organizational Culture and Marketing: Defining the Research Agenda
Contemporary work on marketing management is grounded implicitly in a structural functionalist or contingency perspective of organizational functioning. However, the field of or...
Publications
View AllOrganizational Culture and Marketing: Defining the Research Agenda
Contemporary work on marketing management is grounded implicitly in a structural functionalist or contingency perspective of organizational functioning. However, the field of or...
Affiliated Researchers
Institution Info
- Type
- nonprofit
- Country
- US
- Publications
- 2
- Citations
- 2,301
External Links
Identifiers
- ROR
- https://ror.org/02k52c211