Really Uncertain Business Cycles
We investigate the role of uncertainty in business cycles.First, we demonstrate that microeconomic uncertainty rises sharply during recessions, including during the Great Recess...
Publications
View AllMarket Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications
An empirical analysis indicates that the order of entry of a brand into a consumer product category is inversely related to its market share. Market share is modeled as a log li...
Affiliated Researchers
Institution Info
- Type
- company
- Country
- US
- Publications
- 3
- Citations
- 1,793
External Links
Identifiers
- ROR
- https://ror.org/01gmv5d77