The Impact of the Marketing Concept on New Product Planning
A survey of marketing literature reveals that little, if any, empirical research has been done to examine the impact of the adoption of the marketing concept on new product plan...
Publications
View AllAffiliated Researchers
Institution Info
- Type
- education
- Country
- US
- Publications
- 1
- Citations
- 190
External Links
Identifiers
- ROR
- https://ror.org/05vfxvp80