Abstract
This book is about the diffusion of new ideas innovations which are being made around the world. central question it addresses is how social systems are changed through the diffusion of new ideas. If 100 innovations are conceived stimultaneously 10 will spread while 90 are forgotten. processes of adoption and adaptation are examined in reference to cross-cultural similarities and differences. Diffusion research is integrated with the scientific study of human communication. Sample chapter titles are as follows: Water-Boiling in a Peruvian Village: An Example of Innovation That Failed; Traditions of Research of Diffusion; The Innovation-Decision Process; The Pill That Failed; Adopter Categories as Ideal Types; Predicting Innovations; Communication Channels; Channels by Functions in the Innovative-Decision Process; Becoming a Marijuana User; Leadership and the Multi-Step Flow of Ideas; Measuring Opinion Leadership; Changing the Guard in a Colombian Peasant Village; The Agent; Thrown Onto the Edge of Asia; Compatibility with Clients Needs; Change Agent Empathy; and Homophily and Agent-Client Contact.
Keywords
HomophilyKnowledge managementInnovation diffusionSociologyPublic relationsSocial sciencePolitical scienceComputer science
Related Publications
The Adoption of Spreadsheet Software: Testing Innovation Diffusion Theory in the Context of End-User Computing
Judging by the wealth of problems reported in the literature, information systems (IS) and general managers are not sure how to manage the introduction of new information techno...
A New Look at Adaptation
Adaptation is a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: ...
The Effect of Information Sources and Communication Channels on the diffusion of Innovation in a Data Base Development Environment
Increasing importance of emerging information technology, especially the data base component, has prompted the examination of the process of diffusion of innovations in the cont...
Managing Two Fits of Strategic Human Resource Management
A model for developing and implementing human resource management strategies incorporating both an external fit (human resource management fits the developmental stage of the or...
Cultural Constraints on Transfer of Technology Across Nations: Implications for Research in International and Comparative Management
Cultural variations across nations and organizational culture-based differences between organizations that are involved in the transfer of various kinds of technologies are cons...
Publication Info
- Year
- 1971
- Type
- article
- Citations
- 190
- Access
- Closed
External Links
Citation Metrics
190
OpenAlex
Cite This
Everett M. Rogers,
Floyd Shoemaker
(1971).
Communication of innovations: A cross-cultural approach, 2nd ed..
.