Abstract
This article takes as its central concern the diffusion of high technology innovation among business organizations. A set of propositions is developed that focuses on the competitive factors influencing diffusion. The article suggests how the supply-side competitive environment and the adopter industry competitive environment both affect diffusion of new technologies. The article seeks to extend the current behavioral paradigm for studying innovation diffusion by incorporating competitive factors as explanatory variables.
Keywords
DiffusionCompetitive advantageIndustrial organizationInnovation diffusionBusinessDiffusion of innovationsMarketingAffect (linguistics)Set (abstract data type)Knowledge managementComputer scienceSociology
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Publication Info
- Year
- 1986
- Type
- article
- Volume
- 50
- Issue
- 3
- Pages
- 1-12
- Citations
- 544
- Access
- Closed
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Cite This
Thomas S. Robertson,
Hubert Gatignon
(1986).
Competitive Effects on Technology Diffusion.
Journal of Marketing
, 50
(3)
, 1-12.
https://doi.org/10.1177/002224298605000301
Identifiers
- DOI
- 10.1177/002224298605000301