Marketing Strategy: New Directions for Theory and Research
New directions for marketing strategy are proposed, aimed at overcoming the current limitations of marketing theory. An integrated strategic marketing planning approach is offer...
Publications
2 shownCompetitive Effects on Technology Diffusion
This article takes as its central concern the diffusion of high technology innovation among business organizations. A set of propositions is developed that focuses on the compet...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 847
- Institution
- University of Pennsylvania
External Links
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.