Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Abstract

Journal Article Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis Get access James R. Bettman, James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar C. Whan Park C. Whan Park Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 234–248, https://doi.org/10.1086/208812 Published: 01 December 1980 Article history Received: 01 March 1980 Revision received: 01 August 1980 Published: 01 December 1980

Keywords

Protocol (science)Process (computing)Operations researchLibrary scienceSociologyHistoryPsychologyComputer scienceEngineeringMedicineAlternative medicine

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Publication Info

Year: 1980
Type: article
Volume: 7
Issue: 3
Pages: 234-234
Citations: 1338
Access: Closed

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APA Style

                            
                                    James R. Bettman, 
                                
                                    C. Whan Park
                                
                            (1980). 
                            Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis. 
                            Journal of Consumer Research
                            , 7
                            (3)
                            , 234-234.
                            https://doi.org/10.1086/208812

Identifiers

DOI: 10.1086/208812