C. Whan Park

ORCID: 0000-0003-3661-9748

h-index

Publications

1,338

Citations

Publications

1 shown

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

James R. Bettman , C. Whan Park

Journal Article Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis Get access James R. Bettman, James ...

1980 Journal of Consumer Research 1338 citations

Frequent Co-Authors

James R. Bettman

Duke University

Researcher Info

h-index: 1
Publications: 1
Citations: 1,338

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0003-3661-9748

Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.