Abstract
Within an organization, individuals' innovation responses are highly influenced by the way that implementation is managed. However, managers operate within parameters set by the technology's implementation characteristics: its transferability, organizational complexity, and divisibility. These characteristics shape the tactics that successful managers use to implement an innovation: the manner in which users are involved, the way that sponsorship is managed, and the extent to which organizational change is managed in concert with technical change.
Keywords
TransferabilityBusinessOrganizational changeKnowledge managementSet (abstract data type)Process managementComputer scienceMarketingPublic relationsPolitical science
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Publication Info
- Year
- 1988
- Type
- article
- Volume
- 15
- Issue
- 5
- Pages
- 603-631
- Citations
- 229
- Access
- Closed
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Cite This
DOROTHY LEON ARD-BARTON
(1988).
Implementation Characteristics of Organizational Innovations.
Communication Research
, 15
(5)
, 603-631.
https://doi.org/10.1177/009365088015005006
Identifiers
- DOI
- 10.1177/009365088015005006