Keywords
LoyaltyLoyalty programPopularityBusinessAdvertisingLoyalty business modelMarketingBrand loyaltyPsychologySocial psychology
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Publication Info
- Year
- 1997
- Type
- article
- Volume
- 14
- Issue
- 5
- Pages
- 473-486
- Citations
- 774
- Access
- Closed
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Cite This
Byron Sharp,
Anne Sharp
(1997).
Loyalty programs and their impact on repeat-purchase loyalty patterns.
International Journal of Research in Marketing
, 14
(5)
, 473-486.
https://doi.org/10.1016/s0167-8116(97)00022-0
Identifiers
- DOI
- 10.1016/s0167-8116(97)00022-0