Abstract
Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - the trenches. Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
Keywords
Industrial organizationCompetitive advantageYield (engineering)BusinessValue (mathematics)Product (mathematics)MarketingComputer scienceMathematics
Related Publications
Strategic Factor Markets: Expectations, Luck, and Business Strategy
Much of the current thinking about competitive strategy focuses on ways that firms can create imperfectly competitive product markets in order to obtain greater than normal econ...
Competitive Advantage: Creating and Sustaining Superior Performance
COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities',...
Marketing management: analysis. planning. implementation and control
I. UNDERSTANDING MARKETING MANAGEMENT. 1. Understanding the Critical Role of Marketing in Organizations and Society. 2. Building Customer Satisfaction Through Quality, Service, ...
The Strategic Role of Product Quality
The role of product quality is examined to determine its applicability as a means of gaining a comparative advantage. The authors argue that only by (1) allowing for the possibi...
Defensive Marketing Strategies
This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our ...
Publication Info
- Year
- 1990
- Type
- book
- Citations
- 509
- Access
- Closed
External Links
Citation Metrics
509
OpenAlex
Cite This
George S. Day
(1990).
Market Driven Strategy: Processes for Creating Value.
.