Science is analyzed as a special case of marketing—the marketing of ideas in the form of substantive and methodological theories. The marketing mix, target markets, and marketin...
The relationship between nurses and patients was identified as an important component of quality nursing care in two grounded theory studies carried out concurrently in Perth, W...
Only recently have marketing scientists become concerned with issues in the philosophy of science. This paper points to one neglected area—the implications of a theoretical trad...
Borrowing concepts from both services and industrial marketing, this paper examines the advertising agency-client relationship, revealing that active relationship management tod...
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