Johan Arndt - Researcher Profile | RDL Research Database

Publications

3 shown

The Political Economy Paradigm: Foundation for Theory Building in Marketing

Johan Arndt

This article presents an institutional, political economy paradigm in marketing as a complement to the presently prevailing microeconomic/marketing management concept. The latte...

1983 Journal of Marketing 275 citations

Toward a Concept of Domesticated Markets

Johan Arndt

The competitive market is eroding. To an increasing degree, transactions are occurring in internal markets within the framework of long-term relationships. The emerging domestic...

1979 Journal of Marketing 548 citations

Marketing Theory: The Philosophy of Marketing Science

Johan Arndt , Reinhard Angelmar , Shelby D. Hunt

1983 Journal of Marketing 291 citations

Frequent Co-Authors

Reinhard Angelmar

Shelby D. Hunt

Texas Tech University

Researcher Info

h-index: 3
Publications: 3
Citations: 1,114
Institution: Norwegian School of Economics

External Links

Google Scholar

Impact Metrics

h-index 3

h-index: Number of publications with at least h citations each.