Abstract
The authors propose to modify the basic confirmation/disconfirmation paradigm in two ways. First, expectations are replaced with experience-based norms as the standard for comparison of a brand's p...
Keywords
PsychologyBusinessComputer scienceMarketing
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Publication Info
- Year
- 1983
- Type
- article
- Volume
- 20
- Issue
- 3
- Pages
- 296-296
- Citations
- 843
- Access
- Closed
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Cite This
Robert B. Woodruff,
Ernest R. Cadotte,
Roger L. Jenkins
(1983).
Modeling Consumer Satisfaction Processes Using Experience-Based Norms.
Journal of Marketing Research
, 20
(3)
, 296-296.
https://doi.org/10.2307/3151833
Identifiers
- DOI
- 10.2307/3151833