Setting the future of digital and social media marketing research: Perspectives and research propositions

Abstract

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Keywords

Social mediaSocial media marketingSociologyDigital mediaMarketing researchDigital marketingMarketingPolitical scienceBusinessComputer scienceWorld Wide Web

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Publication Info

Year: 2020
Type: article
Volume: 59
Pages: 102168-102168
Citations: 2164
Access: Closed

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APA Style

                            
                                    Yogesh K. Dwivedi, 
                                
                                    Elvira Ismagilova, 
                                
                                    David L. Hughes
                                
                                et al.
                            
                            (2020). 
                            Setting the future of digital and social media marketing research: Perspectives and research propositions. 
                            International Journal of Information Management
                            , 59
                            
                            , 102168-102168.
                            https://doi.org/10.1016/j.ijinfomgt.2020.102168

Identifiers

DOI: 10.1016/j.ijinfomgt.2020.102168

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Data completeness: 81%