Keywords
Market orientationMarket shareBusinessMarketingProfit (economics)Sample (material)Industrial organizationMarket share analysisEconomicsFinanceMarket microstructureMicroeconomicsOrder (exchange)
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Publication Info
- Year
- 1992
- Type
- article
- Volume
- 9
- Issue
- 1
- Pages
- 59-73
- Citations
- 84
- Access
- Closed
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Cite This
Peter Doyle,
Graham Hooley
(1992).
Strategic orientation and corporate performance.
International Journal of Research in Marketing
, 9
(1)
, 59-73.
https://doi.org/10.1016/0167-8116(92)90029-k
Identifiers
- DOI
- 10.1016/0167-8116(92)90029-k