Keywords
Competitor analysisCompetition (biology)Niche marketBusinessPosition (finance)NicheIndustrial organizationMarketingHigh techCompetitive advantageMarket economyEconomicsFinancePolitical science
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Publication Info
- Year
- 1986
- Type
- article
- Volume
- 1
- Issue
- 3
- Pages
- 247-260
- Citations
- 174
- Access
- Closed
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Cite This
Arnold C. Cooper,
Gary E. Willard,
Carolyn Y. Woo
(1986).
Strategies of high performing new and small firms: A reexamination of the niche concept.
Journal of Business Venturing
, 1
(3)
, 247-260.
https://doi.org/10.1016/0883-9026(86)90003-0
Identifiers
- DOI
- 10.1016/0883-9026(86)90003-0