Abstract
Interpersonal in the communication process is denned as reliance upon the communication of another person in order to achieve a desired but uncertain objective in a risky situation. A theory of the dimensions of interpersonal in communication is presented. Experimental studies of ethos and factor-analytic studies of source credibility support the hypothesis that interpersonal is based upon a listener's perceptions of a speaker's expertness, reliability, intentions, activeness, personal attractiveness, and the majority opinion of the listener's associates. The word trust has been prominent in our vocabulary for years; however, the concept is somewhat similar to Mark Twain's notion of the weather: Everybody knows about trust, but few people have studied it. The term is used to indicate one's attitude toward such things as paper money, dogs, line fences, and women.
Keywords
CredibilityInterpersonal communicationSource credibilityPsychologyProcess (computing)Social psychologyComputer scienceEpistemology
Related Publications
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influenc...
The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships
Interpersonal trust is an aspect of close relationships which has been virtually ignored in social scientific research despite its importance as perceived by intimate partners a...
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. ...
Discovery of Substantive Theory: A Basic Strategy Underlying Qualitative Research
The authors contend that qualitative research should be scrutinized for its usefulness in the discovery of substantive theory. They try to present generic elements of the proces...
AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.
This study addressed the nature and functioning of relationships of interpersonal trust among managers and professionals in organizations, the factors influencing trust's develo...
Publication Info
- Year
- 1967
- Type
- article
- Volume
- 68
- Issue
- 2
- Pages
- 104-120
- Citations
- 907
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
907
OpenAlex
Cite This
Kim Giffin
(1967).
The contribution of studies of source credibility to a theory of interpersonal trust in the communication process..
Psychological Bulletin
, 68
(2)
, 104-120.
https://doi.org/10.1037/h0024833
Identifiers
- DOI
- 10.1037/h0024833