Keywords
Customer satisfactionMarketingBusinessOrder (exchange)Quality (philosophy)Goods and servicesIdentification (biology)Scale (ratio)EconomicsGeographyEconomy
Related Publications
A Conceptual Model of Service Quality and Its Implications for Future Research
The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quali...
Developing Buyer-Seller Relationships
Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies trea...
Grounded theory, ethnography and phenomenology
Purpose The paper aims to look at some of the problems commonly associated with qualitative methodologies, suggesting that there is a need for a more rigorous application in ord...
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived va...
A bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology & Marketing</i>
Abstract The contribution of psychology to marketing has been significant and invaluable. No discipline has benefitted from another as much as marketing from psychology. To gain...
Publication Info
- Year
- 2007
- Type
- book-chapter
- Pages
- 179-207
- Citations
- 27
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
27
OpenAlex
Cite This
Fabian Festge,
Markus Schwaiger
(2007).
The Drivers of Customer Satisfaction with Industrial Goods: An International Study.
Advances in international marketing
, 179-207.
https://doi.org/10.1016/s1474-7979(06)18008-4
Identifiers
- DOI
- 10.1016/s1474-7979(06)18008-4