The origins and evolution of scenario techniques in long range business planning

Ron Bradfield; George Wright; George Burt; George Cairns; Ferdinand van der Heijden

doi:10.1016/j.futures.2005.01.003

Keywords

Futures contractScenario planningSalientMultitudeConfusionManagement scienceComputer scienceRange (aeronautics)Futures studiesOperations researchData scienceEpistemologyArtificial intelligenceEngineeringEconomicsMarketingBusiness

Affiliated Institutions

Related Publications

Strategic implementation: Five approaches to an elusive phenomenon

L. J. Bourgeois , David R. Brodwin

Abstract The traditional textbook approach to strategy implementation was to treat ‘implementation’ as an activity following ‘formulation’. Usually, the topic was treated as a q...

1984 Strategic Management Journal 517 citations

Strategy Making as a Social Learning Process: The Case of Internal Corporate Venturing

Robert A. Burgelman

Juxtaposing interview and observational data with written documents concerning three internal corporate ventures suggests that strategy making in the emergent stage can be viewe...

1988 INFORMS Journal on Applied Analytics 212 citations

Toward a Contingency Model of Strategic Risk Taking

Inga S. Baird , Howard Thomas

A model of strategic risk taking incorporating environmental, industrial, organizational, decision maker, and problem variables is presented. The model is intended to be both a ...

1985 Academy of Management Review 574 citations

Focus Groups and the Nature of Qualitative Marketing Research

Bobby J. Calder

Use of the focus group technique is widespread in qualitative marketing research. The technique is considered here from a philosophy of science perspective which points to a con...

1977 Journal of Marketing Research 286 citations

PERFORMANCE, SLACK, AND RISK TAKING IN ORGANIZATIONAL DECISION MAKING.

Jagdip Singh

This research paper investigates the relationship between organizational performance and risk taking in organizational decision making. A complex model is proposed in which the ...

1986 Academy of Management Journal 1410 citations

Publication Info

Year: 2005
Type: article
Volume: 37
Issue: 8
Pages: 795-812
Citations: 1113
Access: Closed

External Links

View on DOI.org

Social Impact

Altmetric

The origins and evolution of scenario techniques in long range business planning

PlumX Metrics

Social media, news, blog, policy document mentions

Citation Metrics

1113

OpenAlex

Cite This

APA Style

                            
                                
                                    Ron Bradfield, 
                                
                                    George Wright, 
                                
                                    George Burt
                                
                                et al.
                            
                            (2005). 
                            The origins and evolution of scenario techniques in long range business planning. 
                            Futures
                            , 37
                            (8)
                            , 795-812.
                            https://doi.org/10.1016/j.futures.2005.01.003
                        

Identifiers

DOI: 10.1016/j.futures.2005.01.003