Value-Percept Disparity: an Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction

Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance

Four psychological theories are considered in determining the effects of disconfirmed expectations on perceived product performance and consumer satisfaction. Results reveal tha...

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived va...

An Investigation into the Determinants of Customer Satisfaction

The authors investigate whether it is necessary to include disconfirmation as an intervening variable affecting satisfaction as is commonly argued, or whether the effect of disc...

Intrapersonal Affective Influences on Consumer Satisfaction with Products

Research on consumer satisfaction with products has typically ignored influences other than the confirmation of expectations relative to product outcomes. This paper examines th...

Consumers’ Perceptions of the Product—Use Situation