Abstract
Consumers own objects for the value they provide. This article argues that the value of possessions resides in their meanings and further makes a distinction between the public and private meanings of possessions. The nature of these meanings is elaborated, and three studies are described that assess the public and private meanings of the possessions consumers value most. Similarities and differences between the two sorts of meaning are examined, and implications of meaning for the understanding of consumer behavior are discussed. Copyright 1994 by the University of Chicago.
Keywords
Affiliated Institutions
Related Publications
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an inc...
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Abstract Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constit...
Possessions and the Extended Self
Abstract Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related s...
Further evolving the new dominant logic of marketing: from services to the social construction of markets
This work calls for a paradigmatic shift from marketing techniques and concepts to markets as a social construction. Our argument is composed of six facets: (1) revisioning the ...
Satisfaction: a behavioral perspective on the consumer
List of Tables List of Figures Preface 1. Introduction: What Is Satisfaction? PART 1. BASIC SATISFACTION MECHANISMS 2. The Performance of Attributes, Features, and Dimensions 3....
Publication Info
- Year
- 1994
- Type
- article
- Volume
- 21
- Issue
- 3
- Pages
- 504-504
- Citations
- 1021
- Access
- Closed
External Links
Social Impact
Social media, news, blog, policy document mentions
Citation Metrics
Cite This
Identifiers
- DOI
- 10.1086/209414