Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study
While marketing scholars have emphasized the importance of customer satisfaction, few studies have examined in detail consumers’ responses to dissatisfaction. This study examine...
Publications
3 shownValuing Things: The Public and Private Meanings of Possessions
Consumers own objects for the value they provide. This article argues that the value of possessions resides in their meanings and further makes a distinction between the public ...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 2,837
- Institution
- Louisiana State University
External Links
Identifiers
- ORCID
- 0000-0001-6122-5025
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.