Women as TV Experts: The Voice of Authority?

Jeanne Marecek; Jane Allyn Piliavin; Ellen Fitzsimmons; Elizabeth C. Krogh; Elizabeth Leader; Bonnie Trudell

doi:10.1111/j.1460-2466.1978.tb01580.x

Abstract

Three-year study shows more women experts selling products for women but still backed up by the “known quantity” of an authoritative male voice-over.

Keywords

AdvertisingPsychologyMultimediaBusinessComputer science

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Publication Info

Year: 1978
Type: article
Volume: 28
Issue: 1
Pages: 159-168
Citations: 56
Access: Closed

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