Women as TV Experts: The Voice of Authority?
Three-year study shows more women experts selling products for women but still backed up by the “known quantity” of an authoritative male voice-over.
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 56
- Institution
- Swarthmore College
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.