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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of bran...
The control of the false discovery rate in multiple testing under dependency
Benjamini and Hochberg suggest that the false discovery rate may\nbe the appropriate error rate to control in many applied multiple testing\nproblems. A simple procedure was giv...
Singular Integrals and Differentiability Properties of Functions.
Singular integrals are among the most interesting and important objects of study in analysis, one of the three main branches of mathematics. They deal with real and complex numb...
Amyloid Oligomers Exacerbate Tau Pathology in a Mouse Model of Tauopathy
<b><i>Background:</i></b> We aimed to investigate the influence of oligomeric forms of β-amyloid (Aβ) and the influence of the duration of exposure on th...
On enantiomorph-polarity estimation
The behaviour of Rogers's η parameter for enantiomorph-polarity estimation is examined theoretically and experimentally on simulated intensity data for seven well-assorted compo...
Minimal information for studies of extracellular vesicles 2018 (MISEV2018): a position statement of the International Society for Extracellular Vesicles and update of the MISEV2014 guidelines
ABSTRACT The last decade has seen a sharp increase in the number of scientific publications describing physiological and pathological functions of extracellular vesicles (EVs), ...
First principles phonon calculations in materials science
Phonon plays essential roles in dynamical behaviors and thermal properties, which are central topics in fundamental issues of materials science. The importance of first principl...
Optimization and Nonsmooth Analysis
1. Introduction and Preview 2. Generalized Gradients 3. Differential Inclusions 4. The Calculus of Variations 5. Optimal Control 6. Mathematical Programming 7. Topics in Analysis.