Aric Rindfleisch - Researcher Profile

Publications

1 shown

Transaction Cost Analysis: Past, Present, and Future Applications

Aric Rindfleisch , Jan B. Heide

Over the past decade, transaction cost analysis (TCA) has received considerable attention in the marketing literature. Marketing scholars have made important contributions in ex...

1997 Journal of Marketing 1730 citations

Frequent Co-Authors

Jan B. Heide

Case Western Reserve University

Researcher Info

h-index: 1
Publications: 1
Citations: 1,730
Institution: University of Arizona

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0001-6849-7891

Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.