Abstract
Over the past decade, transaction cost analysis (TCA) has received considerable attention in the marketing literature. Marketing scholars have made important contributions in extending and refining TCA's original conceptual framework. The authors provide a synthesis and integration of recent contributions to TCA by both marketers and scholars in related disciplines, an evaluation of recent critiques of TCA, and an agenda for further research on TCA.
Keywords
Transaction costDatabase transactionConceptual frameworkBusinessMarketingComputer scienceSociologySocial science
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Publication Info
- Year
- 1997
- Type
- article
- Volume
- 61
- Issue
- 4
- Pages
- 30-54
- Citations
- 1730
- Access
- Closed
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Cite This
Aric Rindfleisch,
Jan B. Heide
(1997).
Transaction Cost Analysis: Past, Present, and Future Applications.
Journal of Marketing
, 61
(4)
, 30-54.
https://doi.org/10.1177/002224299706100403
Identifiers
- DOI
- 10.1177/002224299706100403