Measuring strategic performance
Abstract This paper demonstrates the inadequacy of traditional measures, that are based on a firm's profitability, for evaluating its strategic performance. Two other measures, ...
Abstract This paper demonstrates the inadequacy of traditional measures, that are based on a firm's profitability, for evaluating its strategic performance. Two other measures, ...
Strategic management is the process through which a manager ensures the long term survival and growth of a firm. This paper provides a comprehensive framework for strategic mana...
h-index: Number of publications with at least h citations each.