Information Rules: A Strategic Guide to the Network Economy
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age...
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age...
We analyze technology adoption in industries where network externalities are significant. The pattern of adoption depends on whether technologies are sponsored. A sponsor is an ...
This paper derives an equilibrium price-quality schedule for markets in which buyers cannot observe product quality prior to purchase. In such markets there is an incentive for ...
switching costs, lock-in, long-term relationships, contracts, opportunism, Social and Behavioral Sciences, Business
h-index: Number of publications with at least h citations each.