Classifying Services to Gain Strategic Marketing Insights
The diversity of the service sector makes it difficult to come up with managerially useful generalizations concerning marketing practice in service organizations. This article a...
Publications
3 shownProduct Plus: How Product + Service = Competitive Advantage
In this text, Christopher Lovelock demonstrates how organizations consistently profit by putting customers first, and lays out a proven strategy for building an entire company a...
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Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 2,129
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Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.